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Positioning: The Battle for Your Mind | Al Ries, Jack Trout
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Positioning: The Battle for Your Mind | Al Ries, Jack Trout

McGraw Hill Higher Education

The first book to deal with the problems of communicating to a skeptical public, 'Positioning' describes the revolutionary approach to creating a 'position' in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. It is fully updated and revised.

Brand McGraw Hill Higher Education
Categorie Carte straina
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The first book to deal with the problems of communicating to a skeptical public, 'Positioning' describes the revolutionary approach to creating a 'position' in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. It is fully updated and revised.
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